Social Media Expert

About the Role

We’re looking for an experienced and strategic Social Media Expert to lead and support the design, planning, and execution of social media campaigns for a high-profile European institution. You'll help shape and amplify key messages to reach audiences across the EU and beyond.

Key Responsibilities

• Develop and implement social media strategies and content plans aligned with communication priorities

• Create, schedule, and publish engaging content across platforms (e.g. X, Facebook, Instagram, LinkedIn)

• Monitor trends, audience behavior, and platform innovations to inform campaigns

• Manage paid social media campaigns and analyze performance metrics

• Coordinate with designers, writers, and policy teams to produce multimedia content

• Provide strategic input for campaign planning and stakeholder engagement

• Monitor conversations, engage with audiences, and manage community interactions

• Report on campaign performance and provide insights and recommendations

Requirements

• Bachelor’s or Master’s degree in Communications, Marketing, Digital Media, or a related field

• Minimum of 3 years of hands-on experience managing social media for institutions, organizations, or large brands

• Deep understanding of major platforms, audience engagement tactics, and analytics tools

• Experience with social media management tools (e.g. Hootsuite, Sprout Social)

• Strong copywriting and storytelling skills tailored for social media

• Excellent command of English (C1+ level); additional EU languages are a plus

• Familiarity with the EU policy landscape or institutional communication is an advantage

Soft Skills

• Creative, strategic thinker with a data-driven mindset

• Strong project management and coordination abilities

• Agile and responsive in a fast-paced environment

• Collaborative team player with excellent interpersonal skills